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On-Demand Workshop
The Campaign Map™
How to Turn 4 Videos a Week Into a Pre-Selling Machine That Brings You Buyers, Not Just Followers
The Pre-Sold Content System for sports and fitness coaches doing $5K–$10K/month who want to break through to $20K+.
Stop posting random shit and hoping one of your videos finally turns into a client.
In this hands-on workshop, you'll build a simple 4-video weekly campaign designed to move the right person from viewer… to believer… to pre-sold buyer.
And before the two hours are up, you'll have your first full week scripted and ready to shoot.
Investment: $197 $29 USD today
Random content builds followers.
Campaigns build buyers.
A while back, I had a video hit 19 million views.
19. Million.
Every metric looked ridiculous. Views. Likes. Engagement. Followers.
Know how many sales it made?
$0 in sales
$8,400 cash in a fortnight
No viral moment. No millions of views. Just the right content, shown to the right people, in the right sequence.
That's when the problem became painfully obvious: reach without a sequence behind it is just noise.
And if you're a sports or fitness coach stuck around $5K–$10K/month, there's a good chance your content has the same problem.
One day you post motivation. Next day it's a squat tip. Then a dieting hack. Then something you ate. Then you see somebody else get a million views, so you make your version of their reel.
Every post starts from scratch. Nothing leads anywhere. Nothing compounds.
And every Monday you spin the wheel again, hoping this week's post will finally move the needle.
It's content roulette.
The problem isn't that you need more content.
Your content needs a job.
Enter: The Campaign Map™
The Campaign Map™ gives every video you publish a specific job. And it moves your buyer through four stops:
Recognition
“This is about me.”
Make the right person recognize themselves so clearly in your content they can't scroll past it.
Belief
“This could actually work for someone like me.”
Use specific client proof to replace doubt with belief.
Identification
“This is the coach for me.”
Show people how you think, what you believe, and why your approach is different so the right buyers identify with you instead of just consuming another tip.
Decision
“I know what to do next.”
Give the pre-sold buyer one clear, frictionless next step that moves them from watching your content into a client conversation.
That's the system. Four videos. Four jobs. One campaign.
Instead of asking every reel to magically turn a stranger into a client, each video moves them one step closer to buying.
Until now, I've only taught The Campaign Map™ to paying clients. Now it's open publicly, so you can build yours.
This Is a
Hands-On Workshop
Not another two-hour masterclass where you take 14 pages of notes and do absolutely nothing with them.
We're building.
By the time we finish, you'll have:
- Your specific buyer mapped out.
- Your Recognition video scripted.
- Your Belief video scripted.
- Your Identification video scripted.
- Your Decision video scripted.
- Your hand raiser mapped to a clear next step.
- All four videos ready to shoot and edit.
- A repeatable system you can use for the other 51 weeks of the year.
In other words:
You're getting a year's worth
of content strategy for $197 $29.
Here's How
It Works
Instant access. Watch and build at your own pace.
No live call to schedule around. Get in, build your first campaign, and come back to it whenever you need to build the next one.
Here's What
We'll Build
The Campaign Map™
The four-part Recognition → Belief → Identification → Decision sequence that turns random weekly posts into a campaign built to create buyers.
Why Random Content Creates Spectators
Find out whether you're stuck in Spray & Pray, the Viral Chase, or Weekly Roulette, and why each one keeps you creating more content without producing more clients.
Reach vs. Revenue
Why 19 million views produced zero sales while one deliberate campaign produced $8,400, and what that changes about the metrics you should actually care about.
Recognition Content
How to make your ideal buyer stop and think, “this is about me,” by talking about their world instead of making your content about yours.
The Buyer Target Exercise
Pinpoint exactly who your campaign is aimed at, what they've tried, what they secretly want, and what they're struggling to admit, so your content finally has someone to aim at.
Belief Content
Turn real client wins into proof that makes the right prospect think, “if someone like me did it, maybe I can too.”
The 5-Part Proof Formula
Build proof around who they were, what they needed to fix, what they'd already tried, what changed, and the specific result, so your testimonials actually create belief.
Identification Content
Stop drowning people in tips and start showing them how you think, so prospects don't just want a coach — they want you.
The Contrarian Philosophy Framework
Find the standard advice in your niche you genuinely disagree with and turn it into content that attracts buyers who see the world the way you do.
Decision Content
Stop burying the sale behind “DM me if this resonates” and give already-warmed-up buyers an obvious next move.
The One-Word Hand Raiser™
Use the Yay Without Boo structure to stack the desire, tackle the key objections, and move the right viewer directly into a client conversation.
Your Next 4 Videos, Done
Before we finish, you'll have one Recognition, one Belief, one Identification, and one Decision video scripted and ready to shoot — then the system to do it again every week, all year.
And You'll Get
These Bonuses
Bonus #1 — The 52-Week Campaign Bank™
No going back to the blank page next Monday. You'll get 52 campaign angles you can use across the year so you always have a strategic starting point for your next Recognition → Belief → Identification → Decision sequence.
Bonus #2 — The Campaign Map GPT™
Your starting point for all four weekly videos, built for you. Give it your audience, offer, and campaign angle and use it to generate the rough foundations for your Recognition, Belief, Identification, and Decision scripts.
Bonus #3 — The One-Word Hand Raiser Kit™
Use the Yay Without Boo template to build a clear hand raiser that sells the desire, handles the objections, and gives pre-sold prospects an obvious path into a client conversation.
Bonus #4 — Lifetime Workshop Access
You'll get lifetime access to the full Campaign Map™ workshop recording. Come back whenever you need to map a new campaign, fix one that isn't landing, or refresh your four videos.
Stop Posting
Into the Void.
You don't need another 100 content ideas. You don't need another list of hooks. And you definitely don't need to spend the next year chasing whatever reel format happens to be going viral this week.
You need a campaign. One specific buyer. Four specific videos. Four specific jobs.
Recognition. Belief.
Identification. Decision.
You'll build your first one inside the workshop. You'll leave with the scripts ready to shoot and the system to run it for the next 52 weeks.
A year's worth of content strategy.
$197 $29. Two hours.
Your content should be doing more than collecting followers. It should be creating buyers.
Stop posting and hoping.
Build the campaign.
© 2026 Content that converts